Step 1 of 5

Ideation Analysis

Define your startup's problem, solution, and value proposition

Step 2 of 5

Market Analysis

TAM, SAM, SOM sizing and market drivers

Industry

Target Geography

Step 3 of 5

Pricing strategy and competitor analysis

Step 4 of 5

Driver-Based Financial Model with Cash Flow Truth

Monthly Price ($)

SOM Value ($)

Initial Cash / Seed ($)

Cash Flow Drivers These directly impact your runway

Billing Cycle

Annual = Cash comes Day 1

Payment Terms (B2B)

Longer terms = More cash lag

Headcount Scaling

Lean Moderate Heavy Ops

Step 5 of 5

McKinsey-level synthesis of your complete startup analysis

McKinsey Senior Partner is synthesizing your strategy...

Analyzing all 4 steps for executive recommendations